Isaac Huggins’ current practice is an exploration into the psychological impact of advertising on the human condition. Employing an energetic and multidisciplinary range of processes, Isaac articulates this impact through large scale backdrops which are reminiscent of billboards or advertising hoardings on scaffolding. Images are sourced from both high and low culture, and unexpected narratives emerge through abrupt convergences and critical alignments. The generation of these narratives is also informed by a complex gestural vocabulary that is indebted to street art and the detritus of late modern gestural abstraction.
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